The economic impacts of tourism on Brighton Dissertation

The economic impacts of tourism on Brighton - Dissertation Example INTRODUCTION Tourism has always been a great source of economic activities. It is one of the largest and constantly evolving industries of the world where growth and development rate is high. Many countries thrive over tourism and it is stated to provide around ten percent of the income of the world with ten percent of the world’s workforce associated with it (Stynes 1997). The social and economic impact of tourism is significant as it leads to the developments of infrastructure, creates job opportunities and brings in an inflow of foreign currency (Stynes 1997). Tourism is also instrumental in preserving the local arts and handicrafts as tourists buy various articles such as pottery, carpets, wood carvings, metal carvings and other types of handicrafts as souvenirs (Mirbabayev & Shagazatova n.d.). UK is one of the European countries that attract tourists from all over the world. UK offers diversity in tourism such as education tourism, medical tourism, urban tourism, rural to urism as well as a quiet holiday at a countryside. Brighton is a beautiful and busy tourist spot in UK that attracts eight million tourists annually (World Guides 2013). From a small fishing village in the 13th century it has emerged as one of the popular tourist destination in England. It is one of the top five popular cities of UK and also comes within the top ten overseas tourist destinations in UK (VisitBrighton n.d.). Because of its quaint combination of history and modern traditions, the place is known as â€Å"London by the Sea†. There has been extensive research on tourism however Brighton is not particularly discussed with reference to tourism. This research aims to study how tourism helps Brighton’s economy. With main aim to explore how important tourism is for Brighton and the money tourism attracts from various tourist activities, this study also evaluates the impact of tourism on local economy in Brighton and how tourism helps local businesses in Brighton. 1.1 Research Aims & Objectives The main aim of this study is to explore how important tourism is to UK economy and how much money tourist attractions and activities in Brighton attracts to UK. Along with achieving this aim, this stud also aims to explore following. To explore how tourism helps Brighton and how tourism in Brighton contributes to UK economy. To critically evaluate the impact of tourism on local economy in Brighton while studying its negative and positive aspects. To find out how tourism helps local businesses in Brighton. To explore the reasons tourists visit Brighton. 1.2 Rationale of this Study The reason for the selection of this topic is to explore this area in detail because research on tourism in general is done on vast level; however, tourism in Brighton is studied less. Besides, economy is important for every country and tourism is a business that contributes significantly to the economy. Every

Political And Economic Globalization Essay Example for Free

Political And Economic Globalization Essay Globalization in whichever form has received different view from different people all over the world. It has always portrayed two faces in any field in which it was applied. Generally, globalization has its roots in economic and political concerns. These two areas are key factors which touches the lives of people in any country, hence, globalization in either economic or politics will most if not always affect the ways of life in any given country. The consequences of economic and political globalizations are thus paramount in the induction of particular changes in the cultural ways of these communities. The economic and political globalization has an impact on culture while at the same time the cultures have enormous impacts on the globalization of both. This is because there is an intimate interrelationships and integration of the three human activities which builds the human life. Thus, from the historical view of the three things, they have gone hand in hand for complete human life existence. Globalization of politics and economic are two key factors which are affecting the culture of modern world bringing about cultural homogeneity rather than cultural diversity. In reality, this has made crowds of people to remain perplex on which ways is these economic and political globalizations is driving the culture. (Mudimbe-boyi, 2002) Meanwhile, globalization has also allowed the cultural diversity tpo surface as countries started to accept the globalized views and ways of life. The more global influences get in the culture, the more chance that the community acknowledges the uniqueness of its culture. First and foremost are that many people having experiences obstacles of understanding what is culture and the compositions of culture. Michael Amaladoss gave any efforts of defining culture. He said â€Å"culture is the way of a life of a people through which they humanize and socialize nature. † In his further elaboration, he mentioned that it implies the world-view, a value system and a network of social relationships. There are key areas in which during economics and political globalization, they are obviously affected. The effects are felt when many people changes their values system and the original products which were once used by their forefathers. This phenomenon is not rare in most parts of the world where many people have gone under the transition of economic and political globalization. There are numerous alarming cultural practices which the world’s leaders are now struggling to ban as result of this two globalizes factors. (Cowen, 2002) In some instances however, globalization becomes a driving force for people to realize how cultural affinities are being ignored. As people in different communities strive to adopt into the globalized world, they start to be more keen on its effects in the culture, thus the rise of groups concerned with protecting and/or preserving the cultural heritage. It has also served as the venue for countries to showcase the unique culture to the entire world. Globalization of economy and politics are not bring along with cultural diversity. Generally, each globalization processes are working ways out to have homogeneity of cultures. For instance, in terms of economic globalization in the sectors of agriculture sectors, the world’s organizations which deal with the problems of foods shortages do not address the problem from root cause of the shortages. Their models hardly emphasizes on the available establishment of these local food stuff in the particular countries. Instead, they widely and vast get involved in the use of imports to solve the problems of hungers. Through such means the cultural foods products of the native communities in these states are set into extinction as the local are encouraged to embark on sowing new types of crops. This portrays that there is expansion of the culture from one point of country to another through these aids creating a homogenous cultures. (Adam, 2002) But because of the uniqueness of the cultures of each country, cultural differences will most likely affect how a country reacts to a globalized world, or how a country respond to globalization. Globalization can sometimes tend to be too Westernized that countries from Asia or from other part of the world will find it hard to adopt, thus resulting to further cultural diversity rather than homogeneity. Their global information infrastructures which as come on the ways of technology and industrialization has made trade increases. In addition, to trade many countries have been subjects to comply with unnecessary economic condition. This has especially affected those developing countries where resources and job opportunities are limited. The unfavorable economic environments in those states have created a loophole for the exploitation of the people. The people are being forced by worse survival means to adapts the foreign culture so that they can attain their goals in life. As the adage goes â€Å"power and wealthy and there to conquers and dominates the weak†. (Cowen, 2002) Meanwhile, globalization has also helped developing countries. An example is for developing countries in Asia such as Philippines and India who have become an ideal venue for the support needs of the economies of the US and other countries in Europe. This has paved the way for the booming business processing outsourcing (BPO) industries in these countries due to globalization. The political globalizations are largely affecting the culture of these different communities of the world in the pretence of fighting for human rights. The politics from the westerns and Americans have spreads in all corners of the worlds in which the Americans are fighting to have democratic political area. Political globalists has intervened in issues of marriages and other matters which touches family affairs. Argument such as homosexuals and other related family matters have been widely politicized debates which have been accelerated by political globalization. The consequences of this embarked in the developments countries which are majority pro- globalisms. The final result is that, the continued interaction of the people in the economic dispersions in the trades industries wits such peoples has enables the spreading of the vices to thousands of countries in other continents. Gayism and lesbians are two vices which did not exist in African continents in date of the previous two centuries back. The perpetual globalization on economic and politics has spread this scourge disease to the continent in the last four to five decades. This vividly demonstrates, that the cultures which had rooted values in the continent has been absorbed creating some support of homogeneous culture rather than cultural diversity. (Mudimbe-boyi, 2002) In the same way, the share of culture had also positive effect on other communities. People become more informed of how things are done in the other parts of the world, and thus they are able to establish benchmarks. These will then become a basis of the right way of doing things by using these as models on how to successfully deal with political and economic concerns. Reference: Adam, D. (2002): Community, Culture and Globalization: Rockefeller Foundation Cowen, T. (2002): How Globalization is changing the Worlds Culture: Princeton University Press. Greenaway, D. (2005): Adjusting to globalization: University of Nottingham Mudimbe-boyi, E. (2002): Histories, Identities, Cultures, and the Challenge of Globalization: University of New York Press

Creative Story: The Golden Sock :: essays research papers

Creative Story: The Golden Sock Years after Odysseus came from his twenty year trip, Odysseus began to feel restless; he wanted to go on an adventure. He knew that his wife, Penelope would not agree to his decision to go seek the long stolen, "golden sock". To many people, this may be any ordinary sock, but to Ithica, it was different. It was the sock worn on the first person to set foot on the land of Ithica. Odysseus finally decided to go on the journey to seek the "golden sock." He snuck away leaving Penelope a note telling where he is, and what he wants to do. Him, and his hundred crew men went all the way to the Gibralter strait where he was turned around by Charybdis' funnel, and stranded on the peninsula of Hubble. He picked his best men to search the beautiful island. "Men, our objective here is to find the long gone, "golden sock". We have traveled hundreds of miles already, and we still have not come close to finding the "golden sock". I want you to look at the feet of every man on this island, hoping to see the "golden sock". This may not be easy, and we may have to fight, so I want every man to be ready to go to war," Odysseus claimed. Odysseus and his men came to a cave and were directly surrounded. They got ready to fight, but the people were only trying to find out if they were friendly or hostile. The people were called the Takol Klan. They invited Odysseus and his men for the verrano feast. The Takol Klan, that greeted them, seemed to overly excited to Odysseus. "Hey, do two of you want to come and help us set up for tomorrow's feast," Taboli said. "Sure, Odysseus, Ankortipo and I are going to go with these friendly hosts," said Amtiphorus. "Go ahead, you two, but watch your back; we don't know these people, they might have the holy, golden sock," said Odysseus. Odysseus gathered all of his men, and told them, that their main task was to look at all the men's feet, trying to seek the "golden sock". Odysseus followed the soldiers to the sitting room, and a mammoth of a beast was sitting on the couch watching T.V. He stood up and introduced himself. "My people call me Cyclops, and you can see why, I am the leader of this tribe." "My name is Odysseus, my men call me Odysseus, but you can call me Master." "Welcome Master. Will you join me for dinner in my private quarter?

Emergency Response in Franklin County Essay

The role of major health personnel in an emergency is to manage the safety and well being of the people in their community during and after a natural or man-made disaster. This is done by assessing the details of what occurred, what needs must be met and facilitating a team to organize information about the event and provide logistics as quickly as possible. This is seen in the simulation exercise for the â€Å"Disaster in Franklin County†. (Olson, Larsen, Scheller, & Johnson, 2006) Roles are appointed in a chain of command format. It is ideal that all personnel have received some type of emergency management training, but even if not, skill sets must be assessed and duties assigned accordingly. An Incident Commander will be appointed and the Public Health Director assigns rolls that include finances, planning, logistics, public information liaison and operators. The Public Health Team will work closely and concurrently with other entities, such as the Fire Chief, Police Chief, Hazardous Materials Team, Public Works and EMS teams. The public health department is mostly concerned with the safety and logistics of sheltering victims and being sure that food and water provided is safe for consumption. The community health nurse is primarily concerned about the immediate welfare and safety of the public, including issues of safety in homes, sanitary food options and safe water availability. It is important to have press releases ready to go that are clear and informative, yet simple. Any public statement made by the nurse should be thoughtful and considerate, assuring the community that they are in good hands and that things are being taken care of by appropriate people and in a timely manner. Public Service Announcements (PSAs) are an opportunity to gain trust and respect and show competence and compassion. In the Franklin County scenario, the public health nurse is assigned to do door-to-door interviews in an area of town hit the hardest by flood damage. The nurse is assessing for personal safety, being certain that there are no medically fragile patients, home bound persons or persons with special needs. Without electricity, a patient that requires at home oxygen, nebulizers, chemo or dialysis will need to be assisted to a shelter. Families with infants must be comfortable with an abundance of supplies. Contamination risks from food spoilage must be made aware, and the nurse must assess if he or she believes that the family has the means to safely prepare meals and have access to clean water. Finally, the nurse assesses for structural safety and advises community members on whether or not they should consider relocating to a shelter. With the uncertainty of going door-to-door, a nurse must be prepared to assess needs that are out of their scope of practice. They must be prepared to offer resources that may be out of their area of expertise. Situations that occur may range greatly, such as difficulty with foreign language communication, to chemical spills in yards or improper use of a generator. In cases such as this, the actions of the community health nurse must be resourceful and know that he or she can call on other professionals to reach out where they needed. A family with chemical leakage from flooding may be guided to a shelter for their immediate safety and the community health nurse may follow up by asking an Environmental Director to assess the property, instead of offering wrong or false advice to the homeowner. Natural and man-made disasters not only put community members at a physical risk, but also at emotional risk, as situation arise as homes are destroyed, insurance issues arise, or being separated from loved ones. The public health nurse also needs to take action and be resourceful in providing appropriate referrals for mental health, including providing phone numbers, access to call or reach out, and to follow up and be sure that there is enough man-power to assist with answering phones or counseling people. Techniques that were used were active listening and repeating statements back, validating that their thoughts and fears are heard. Assurance was given that the situation was grave, but not hopeless. Encouragement was provided to make appropriate, yet difficult, decisions such as leaving one’s house and personal belongings in a time of crisis. In widespread disaster scenarios, that affect greater areas, such as Hurricane Katrina, not only are public nurses needed, but it is important that nursing personnel from hospitals and state health departments are involved. In times of crisis, all professionals need to be on the same page to avoid offering mixed messages or advise to the public. Basic training in emergency management should be provided for all health care professionals. Emergency communication must also be set in place, as with no electricity or land lines, there must be agreed upon and practiced means of communication between all emergency responders. In area with high incidences of particular storms, flooding or power outages, PSA’s can be prepared ahead of time and are ready to go during times of crisis with minor modifications. The community health nurse is an import piece of the emergency management team, and is a direct liaison between the public and the resources.

Indus Motors

Indus Motor Company (IMC) is a joint venture between the House of Habib , Toyota Motor Corporation Japan (TMC) , and Toyota Tsusho Corporation Japan (TTC) for assembling, progressive manufacturing and marketing of Toyota vehicles in Pakistan since July 01, 1990. IMC is engaged in sole distributorship of Toyota and Daihatsu Motor Company Ltd. vehicles in Pakistan through its dealership network. The company was incorporated in Pakistan as a public limited company in December 1989 and started commercial production in May 1993. The shares of company are quoted on the stock exchanges of Pakistan. Toyota Motor Corporation and Toyota Tsusho Corporation have 25 % stake in the company equity. The majority shareholder is the House of Habib. IMC's production facilities are located at Port Bin Qasim Industrial Zone near Karachi in an area measuring over 105 acres. Indus Motor company's plant is the only manufacturing site in the world where both Toyota and Daihatsu brands are being manufactured. Heavy investment was made to build its production facilities based on state of art technologies. To ensure highest level of productivity world-renowned Toyota Production Systems are implemented. IMC's Product line includes 6 variants of the newly introduced Toyota Corolla, Toyota Hilux Single Cabin 4Ãâ€"2 and 4 versions of Daihatsu Cuore. We also have a wide range of imported vehicles. Corporate Profile| | Our Profile Indus Motor Company Private Limited, (trade name, Indus Motors) is the top ranking Maruti Dealer in India. The Company having its registered office at Indus House, Chakorathukulam, Calicut and Corporate Office at Thevara, Kochi was incorporated on 11th July, 1984. The business life of the company is started by starting their Ist Dealership in Calicut in the year 1986. The sale of Maruti vehicle is soundly boosted by marketing intelligence of the Indus Motors. Indus maintains the No. 1 dealer position continuously for the last five years. Based on the recent business reports, the company delivers one Maruti Car in every 13 minutes. The company will assist the customer from the time of choosing vehicle model, colour, finding the best finance option that suits them. They will constantly keep the customer update about their vehicle status until the delivery of the Vehicle is done. In case of servicing of vehicles, the company is at their service, with options of collecting vehicle from doorstep and once the works over deliver it back to the customer. They have Maruti on Road Service in case customer’s vehicle gets breakdown on the way. Their Maruti skilled technicians will come to the location where and rectify the problem or if it is a major work that has to be attended at the workshop the vehicle will be towed to the nearest Service Station. Our Vision Transform Indus into World Class Dealership Forever No. 1 in India Delighted customers and Delighted Employees Our Mission We will pursue the development of our financial and human resources through diversified business activities, in an ethical and socially responsible manner and in pace with the advancements of the day. We will uphold a professional code of conduct in the pursuit of our goals and are committed to taking up social responsibilities as a corporate citizen by dedicating a significant share of our productive surpluses for espousing social causes that would benefit our employees, their families and the society at large. Chairman ; Managing Director Mr. Abdul Wahab P V, Chairman PEEVEES ; Bridgeway Group of Companies Mr. P V Abdul Wahab is a person who rose from a humble background and now is a dynamic entrepreneur heading the PEEVEES and Bridgeway Group of companies. Today, Mr. Wahab’s business portfolio includes a conglomerate spread across India and the Middle East. Besides his business interests, Mr. Wahab is associated with various cultural and social organizations and He Elected unopposed as Member of Parliament (Rajya Sabha) from Kerala for the period from 2004 to 2010. He is a member of Rajiv Gandhi International Sports Foundation, Malabar Development Board, Malabar Chamber of Commerce and Chairman, Malabar Airport Development Action Committee (MADAC). Besides various distinguished awards, Mr. Wahab was also honoured in House of Commons, London in November 2003. | board of Directors| Sl No| Name| Designation| 1| Mr. Abdul Wahab P V| Chairman ; Managing Director| 2| MR. P. A. IBRAHIM HAJI| Vice Chairman| 3| MR. P. V. MUNEER| Director| 4| MR. P. V. ALI   MUBARAK| Director| 5| MRS. YASMIN   WAHAB| Director| 6| MR. T P AJITH KUMAR| Director| 7| MR. T P ANIL KUMAR| Director| | MR. JABER ABDUL WAHAB| Director| 9| MR. AJMAL ABDUL WAHAB| Director| 10| MR. P. A. MOHAMMED SHAFI| Director| | Values ; Beliefs The enduring belief that their corporate destiny is inextricably entwined with those of the employees and customers carries them towards a profitable and ethical business model. Quality Policy Customer satisfaction through quality services achieved by through constant adherence and continual improvement in quality services and systems following P. D. C. A (Plan, Do, Check and Act) technique in all their functions and actions complying with the requirements. Dealerships of the Company 1st dealership in Calicut – 1986 2nd in Kochi – 1991 3rd in Trivandrum – 1994 4th in Muvattupuzha – 2005 5th in Royapettah, Chennai – 2006 6th in Kattupakkam, Chennai – 2008 As on today, Indus has 6 Dealerships 40 Workshops 10 True Value Outlets 2 Maruti Driving Schools 18 E-Outlets 75 sales outlets Major departments Sales Service True value Spares Accessories Insurance Sales support Institute Maruti Driving School| INDUS GROUP CAR SALES TREND | | |   | | | 9745 997 333 | | | 9847 000 000| | | | | | | | | | | | | | | INTRODUCTION OF INDUS MOTOR COMPANY Indus Motor Company (IMC) is a joint venture between the House of Habib,Toyota Motor Corporation Japan (TMC) , and Toyota Tsusho Corporation Japan (TTC) for assembling, progressive manufacturing and marketing of Toyota vehicles in Pakistan since July 01, 1990. IMC is engaged in sole distributorship of Toyota and Daihatsu Motor Company Ltd. vehicles in Pakistan through its dealership network. The company was incorporated in Pakistan as a public limited company in December 1989 and started commercial production in May 1993. The shares of company are quoted on the stock exchanges of Pakistan. Toyota Motor Corporation and Toyota Tsusho Corporation have 25 % stake in the company equity. The majority shareholder is the House of Habib. IMC's production facilities are located at Port Bin Qasim Industrial Zone near Karachi in an area measuring over 105 acres. Indus Motor Company’s plant is the only manufacturing site in the world where both Toyota and Daihatsu brands are being manufactured. Heavy investment was made to build its production facilities based on state of art technologies. To ensure highest level of productivity world-renowned Toyota Production Systems are implemented. IMC's Product line includes 6 variants of the newly introduced Toyota Corolla, Toyota Hilux Single Cabin 4Ãâ€"2 and 4 versions of Daihatsu Cuore. We also have a wide range of imported vehicles. VISION AND MISSION IMC’s Vision is to be the most respected and successful enterprise, delighting customers with a wide range of products and solutions in the automobile industry with the best people and the best technology†. * The most respected. * The most successful. * Delighting customers. * Wide range of products. * The best people. * The best technology. Mission of Toyota is to provide safe & sound journey. Toyota is developing various new technologies from the perspective of energy saving and diversifying energy sources. Environment has been first and most important issue in priorities of Toyota and working toward creating a prosperous society and clean world. PRESENT PERFORMANCE: Currently the company is performing well in automobile sector of country. Its sales for the year 2003-2004 is 29,565 units. It has captured the largest automobile market share in the country. It is greatly contributing in human resource development by training and other such activities. The demand for its products is more than the company’s capacity. Its has certain advantages upon its competitors like largest market share, customers’ liking of its products more than its competitors. The company is continues to maintain a strong commitment towards its Human Resource. To enhance Consumer Satisfaction, extensive training programs were held during the year. Company continuously arrange service campaigns in the cities where its dealerships are present to provide quality service to customers and collect their complaints, suggestions and comments about company. The company also checks its dealerships continuously for not only maintaining but enhances its standards to give to customers maximum satisfaction. FUTURE OUTLOOK With the growth of the economy, political stability and availability of car financing, our automobile market has immense potential. According to some estimates, including that of the Pakistan Automobile Manufacturers Association (PAMA), the demand for passenger cars and light commercial vehicles could grow from 115,000 units to 160,000 units by 2006. nvestment by the industry could double to Rs 98 billion, employment could grow up from 170,500 to 290,000, and the industry’s contribution to the national exchequer could jump from the current Rs. 51. 50 billion to Rs. 121 billion. However, for the automobile sector to realize this potential, it needs a clear, consistent and longterm government policy so that automobile manufacturers and vendors, specially our foreign partners, feel confident of making long term investme nt for future expansion. The status of our localization program in the post TRIMS era is still unclear even though the Government has applied for an expansion of TRIMS applicability for another two years (up to December 2005). The world is becoming more and more open. We can learn from other countries e. g. India and Thiland, who have adopted policies that not only assist indigenous manufacturing but also make their manufacturing internationally competitive. MANAGEMENT POLICIES Management as a team at Indus Motor Company is committed to comply with the requirements of our Integrated Management System and to endeavor to continuously improve upon it in order to: Manufacture high Quality Products. Generate Customer Satisfaction. Provide Service to the Society. Maintain Market Leadership. Identify and avoid/mitigate those environmental aspects which have negative environmental impacts. Comply with all applicable legal, regulatory and other requirements related to Environment, Health and Safety. Design and maintain facilities, establish systems, provide training and conduct operations in a manner that safeguard people and property. Identify, evaluate & mitigate health risks related to our operations that potentially affect our employees, contractors and the public. MANUFACTURING FACILITIES Just in Time spirit implies two opposing forces of providing fast and flexible response to customers, yet building efficient mechanisms and systems that are efficient and waste-free. The concept is to provide the right product and information, at the right time, in the right amount, in the right manner, while maintaining high standards of efficiency and cost control. We have to SWOT STRENGHTS WEAKNESSES OPPORTUNITIES THREAD Strengths:  · Qualified and well trained staff  · Biggest sale network  · Best production plant in the world  · Financial Strong  · Biggest market share  · People Trusted Products  · High Quality Products  · ISO Certified  · Resale value  · Customer Care  · Customized products  · Brand Image  · Availability of Spare parts  · Best delivery system (Transportations) Weaknesses  · High Price of Products  · Political instability  · Low per capita income of public  · Less overhead rates of competitors  · Increasing Prices of Oil Rising inflation Opportunities  · Industry expansion  · Technology upgrading  · Strong Position * Market Integration opening up * Opportunity growing in other countries * Newly developed Areas/Markets (e. g. Gawader) * Favorable govt. policies * Big Market * Economy is expanding Threats  · Chinese cheaper products challenges  · Free Trade & WTO  · Strong comp etition from competitors in near future  · Instability of Government  · High rate of Taxation  · Bad infrastructure ORGANIZATION HIERARCHEY The above chart shows the centralization in the industry. The main decision comes from the Chairman of the company while Board of Directors approves his decisions and this implement in organization by respective committees. The Board of directors is committed to good corporate governance. The company is managed and supervised responsibly and proper internal controls and risk management policy. Its procedures are in place for efficient and effective operations of the company, safeguarding of assets of the company. This is compliance with laws and regulations and proper financial reporting in accordance with International Financial Reporting standards. indu

How to Design Effective Advertising

How to Design Effective Advertising For any type of business, advertising is one of the most crucial investments a brand can make. But for small businesses, its an investment that often goes overlooked. Beyond communicating that your business exists, advertising can have a profound effect on how the public views your business. Advertising makes up a large facet of your brands public image, and an effective campaign can help you to grow as a brand by allowing you to have a degree of control over how your audience perceives you.In my freelance and agency experience, Ive worked on advertising for small businesses, large companies and everything in-between. Ive found that there are a few solid guidelines to making effective advertising regardless of the budget or industry. Taking time to make sure your advertising follows these steps will help you to make better ads which communicate a message to your audience in a meaningful, memorable way.Be intentionalAdvertising should be treated like an investment for your business, b ut in order to track your return on that investment, you need to first set measurable goals for what you want your ads to achieve. Goals can as broad or as specific as youd like- for example, maybe you want to increase overall sales by 15% or you want to increase your web traffic to a particular product. Regardless of your goal, having an idea of what exactly it is you want to achieve will help you to make ads that are focused on achieving that goal. The best part about setting goals is youll be able to see how close you came to meeting your goal, and youll know if you need to try a different approach for the next ads you run.Lets say you own a small bike shop, and you want to sell more bikes. In order to do that, youd like to broaden your audience and communicate that you sell all different types of bikes for every type of rider. So, when crafting the message of your ad, youd want to focus on the fact that you sell bikes to suit anyones needs and provide a simple incentive for some one to visit your shop or website. Taking a few extra steps to make sure your ads are truly aimed at achieving your goals will be much more effective in the long run than taking guesses to see what sticks.Keep it simpleA common mistake when it comes to advertising is trying to cram too much information into a single ad. While you may have a lot to say about your brand, consumers are already being inundated by advertising everywhere they look. Whether your ads are in a newspaper, on a billboard, or online, youll likely only have a few seconds to communicate your message to viewers before they move on to the next visual in their environment. So, keeping your message simple and to the point is crucial if you want to make a solid connection with a viewer.This is true for the visuals of your ad, too. While you may be tempted to fill up the ads with as many photos and graphics as you can to take advantage of your ad space, this can create ads that are overwhelming to look at. The environm ent that your viewers will be seeing your ad is probably already crowded with visual information, so a simple ad will stand out better from all the noise. Limit the number of colors and fonts you use, as well keep your ad cohesive and easy to read no matter how it appears- whether on black and white newsprint or on screen.For our bike shop ad content, lets start with the copy- keep text minimal and communicate your message as succinctly as possible. Pick imagery that feels original and engaging. I strongly suggest avoiding most clip art or generic-looking stock photos, as these are overused and probably wont do much to help you to communicate your message. Sites like Noun Project and Pexels are great resources to find free or inexpensive imagery if you dont have any of your own.If youre not sure what you want your ad to look like, dont be afraid to look for inspiration- a quick Google search can be a great place to start. Looking at your competitions advertising can also be useful i n deciding how your business can differentiate itself through its ads. Think about the context your ad will be seen in and how you can make your ad stand out. Keep the layout flexible enough that if the content needs to be reformatted for a different size or medium, itll be easy and quick to do so.Heres a list of content we might gather for our sample bike shop. Notice that the copy is limited to a few lines and gets the point across quickly. The entire ad, from the copy to the imagery, should be focused on the same message.Create hierarchyOne of the simplest things you can do to make your ad effective is to create a clear sense of hierarchy. Not only does this help create a solid focal point, but it will draw the eyes of your viewers through the whole ad and help them to process the presented information faster. Hierarchy is another reason why its important to limit the amount of content you put in an ad- without a clear structure, viewers might have trouble processing what it is y oure trying to say, meaning they probably wont remember the message or take any sort of action.There are many different ways to create structure, but lets use our bike shop ad as an example. Here, the heading and background imagery are the most prominent parts of the ad, as these will grab your viewers attention and direct them to the supporting information below. Well make sure that the heading is significantly larger than the supporting text and that everything feels balanced and easy to read. Putting contact information at the bottom of the ad will help anchor your message so that a viewer can easily take action if they decide theyre interested.A sample ad for our bike shop, with each element sized to create clear hierarchy.Call the viewer to actionCommunicating a message is important, but its hard to tell how effective your message is if a viewer has no way to take the next step and interact with your brand. Beyond just listing contact info, provide a simple, specific action vie wers can take that requires little effort or investment on their part- whether thats visiting a website to learn more, calling for a free quote, or signing up for a mailing list. Providing an incentive for a viewer can also be effective, like offering coupons, free shipping, or a free service for first-time buyers.Its a good idea to keep CTAs (Call To Action) and incentives as simple and easy as possible- the more barriers to interaction users face, the less like it is that theyll participate. For digital ads, a simple click to a landing page is the easiest way to engage a user. Emphasize that the user can click by placing the CTA in a button or using an arrow. For print ads, coupons can work in the same way to draw viewers to the ad.Be consistentThe number one mistake I see with small business advertising is a lack of consistency across advertising. Ive worked with business owners who will show me their recent advertising, and the style and tone of each ad make it look like it belo ngs to a different company. This can create a disjointed view of your business as a whole and makes for a lack of visibility with your audience. Keeping your fonts, colors, imagery, and tone of voice as consistent as possible will help you to develop a stronger visual brand that your audience will begin to recognize and become familiar with. Not to mention, itll also make your life easier because you wont have to start from scratch every time you need to create a new ad.If youre running several ads across medium at the same time, taking a campaign approach can help you to reinforce your image to the public even more. Once you have a message and a design developed, use those same elements across all your concurrent ads, regardless of if theyre print, digital, or out-of-home. This approach has elicited the same response from a lot of the businesses I work with- But wont a viewer get bored of seeing the same ads? While thats a valid concern, consistent messaging and visuals help viewer s to form a stronger impression of your brand each time they see the advertising, especially across different mediums. Your business and message will become more memorable to viewers, making them more likely to interact with your brand over time.Think about the most memorable ad campaigns youve seen over the years–giant companies like Geico, Coca-Cola, and McDonalds create consistent, effective campaigns by taking the same content and showing it across TV spots, billboards, direct mail, and more. The same can be done on a smaller, more local scale for a small business. In the case of our bike shop- as a small business owner, you may not have the budget to run an extensive campaign, but even being consistent across a few ads will help to reinforce your message.Be accurateThis last point is a bit obvious, but its an easy one to forget- make sure your advertising is free of errors and typos before sending it off into the world. Any accidental misinformation or confusing statemen ts you present to a viewer can quickly undermine your credibility and quality. Triple check everything, from the copy to the contact info, making sure it is clearly worded and spelled correctly. Have multiple people check over the ad as well- fresh eyes may spot something you missed. Make sure you have the correct ad specifications as well, so that your ad is sized correctly, contains the correct bleed, and is submitted in the correct file format and resolution. Doing this will ensure that your ad runs on time and looks the way you intended it to.While advertising can seem daunting, keeping these basic principles in mind can make it a little easier for you to create effective ads and take advantage of the ad space you spend money on. Advertising is a valuable opportunity for you to make an impression on potential customers and communicate why you deserve their attention. Its ultimately an extension of your brand, and it should reflect the tone of voice and persona of what it is you sell or do. Dont be afraid to take risks and try something unconventional, as long as it makes sense for your brand. Put yourself in your audiences shoes and think about what would catch their eye or make them stop and engage with your ad.

How to Identify the Larch Pine Tree

How to Identify the Larch Pine Tree Larches are conifers in the genus  Larix, in the family  Pinaceae. They are native to much of the cooler temperate northern hemisphere, on lowlands in the far north, and high on mountains further south. Larches are among the dominant plants in the immense boreal forests of Russia and Canada. These trees can be identified by their coniferous needles and dimorphic shoots which bear singular buds within clusters of needles. However, larches are also deciduous, meaning that they lose their needles in the fall, which is rare for coniferous trees. North American larches are typically observed as either tamarack  or western larch and can be found in many parts of North Americas lush deciduous  forests. Other conifers include bald cypress, cedar, Douglas-fir, hemlock, pine, redwood, and spruce. How to Identify Larches Most common larches in North America can be identified by their coniferous needles and single cone per shoot of needle clusters, but also by the larches deciduous quality wherein they lose these needles and cones in the autumn, unlike most evergreen conifers. The female cones are uniquely green or purple but ripen to brown five to eight months after pollination, however, northern and southern larches differ in cone size - those in colder northern climates have small cones while those in southern climates tend to have much longer cones. These differing cone sizes use to taxonomize this species into two sections - the Larix for the shorter and Multiserialis  for the long bracts, but recent genetic evidence discovered suggests these traits are merely adaptations to climate conditions. Other Conifers and Distinctions Larches arent the most common conifers in North America, cedars, firs, pines, and spruces - which also all happen to be evergreen - are much more common throughout Canada and the United States due to their ability to survive in harsher and warmer climates. These species also differ from larches in the way their shoots, cones, and needles are shaped and grouped.  Cedar  trees, for instance, have much longer needles and often bear cones in clusters with shoots containing multiple clusters. Firs, on the other hand, have much thinner needles and also bear one cone per shoot. Bald cypres,  hemlock, pine, and  spruce  are also included in the same family of coniferous plants, each of which is also evergreen - with only a few exceptions in the redwood family, which only contains a few larch-like genus.

How to Say Sorry and Apologize in Japanese

How to Say Sorry and Apologize in Japanese The Japanese typically apologize far more frequently than Westerners. This probably results from cultural differences between them. Westerners seem reluctant to admit their own failure. Since apologizing means that admitting ones own failure or guilt, it may not be the best thing to do if the problem is to be resolved in a court of law. A Virtue in Japan Apologizing is considered a virtue in Japan. Apologies show that a person takes responsibility and avoids blaming others. When one apologizes and shows ones remorse, the Japanese are more willing to forgive. There are much fewer court cases in Japan compared to the States. When apologizing the Japanese often bow. The more you feel sorry, the more deeply you bow. Expressions Used to Apologize Sumimasen. 㠁™ã  ¿Ã£  ¾Ã£ â€ºÃ£â€šâ€œ It is probably the most common phrase used to apologize. Some people say it as Suimasen 㠁™ã â€žÃ£  ¾Ã£ â€ºÃ£â€šâ€œ). Since Sumimasen 㠁™ã  ¿Ã£  ¾Ã£ â€ºÃ£â€šâ€œ) can be used in several different situations (when requesting something, when thanking someone etc.), listen carefully to what the context is. If you are apologizing that something has been done, Sumimasen deshita 㠁™ã  ¿Ã£  ¾Ã£ â€ºÃ£â€šâ€œÃ£  §Ã£ â€"㠁Ÿ) can be used.Moushiwake arimasen. ç” ³Ã£ â€"è ¨ ³Ã£ â€šÃ£â€šÅ Ã£  ¾Ã£ â€ºÃ£â€šâ€œ Very formal expression. It should be used to superiors. It shows a stronger feeling than Sumimasen 㠁™ã  ¿Ã£  ¾Ã£ â€ºÃ£â€šâ€œ). If you are apologizing that something has been done, Moushiwake arimasen deshita ç” ³Ã£ â€"è ¨ ³Ã£ â€šÃ£â€šÅ Ã£  ¾Ã£ â€ºÃ£â€šâ€œÃ£  §Ã£ â€"㠁Ÿ) can be used. Like Sumimasen 㠁™ã  ¿Ã£  ¾Ã£ â€ºÃ£â€šâ€œ, Moushiwake arimasen ç” ³Ã£ â€"è ¨ ³Ã£ â€šÃ£â€šÅ Ã£  ¾ 㠁›ã‚“) is also used to express gratitude.Shitsurei shimashita. Ã¥ ¤ ±Ã§ ¤ ¼Ã£ â€"㠁 ¾Ã£ â€"㠁Ÿ Formal expression, but it doesnt show as strong a feeling as Moushiwake arimasen ç” ³Ã£ â€"è ¨ ³Ã£ â€šÃ£â€šÅ Ã£  ¾Ã£ â€ºÃ£â€šâ€œ).Gomennasai. 㠁”ã‚ Ã£â€šâ€œÃ£  ªÃ£ â€¢Ã£ â€ž Common phrase. Unlike Sumimasen 㠁™ã  ¿Ã£  ¾Ã£ â€ºÃ£â€šâ€œ), the usage is limited to apologizing. Since it is less formal and has a childish ring to it, it is not appropriate to use to superiors. Shitsurei. Ã¥ ¤ ±Ã§ ¤ ¼ Casual. It is mostly used by men. It also can be used as Excuse me.Doumo. 㠁 ©Ã£ â€ Ã£â€šâ€š Casual. It also can be used as Thanks.Gomen. 㠁”ã‚ Ã£â€šâ€œ Very casual. Adding a sentence ending particle, Gomen ne 㠁”ã‚ Ã£â€šâ€œÃ£  ­) or Gomen na (㠁”ã‚ Ã£â€šâ€œÃ£  ª, male speech) is also used. It should be only used with close friends or family members.

The impcat of the drug culture on the Rock music industry of the 70's Research Paper

The impcat of the drug culture on the Rock music industry of the 70's - Research Paper Example se of the Soviet Union which effectively brought the Cold War to an end, creating a suitable condition for the society to thrive and prosper politically, economically and socio-culturally. Therefore, the drug culture emerged as a means of assuring stable and healthy living, through fighting diseases and illnesses that were commonly associated with the previous war periods, to give people more freedom to enjoy life (). Thus, many drugs were invented to play different roles, with some targeted at preventing and curing diseases, while others were meant to keep people alert, help people sleep, to lessen their worry and anxiety and alleviate pain (). Therefore, the availability of all sorts of drugs created a wave of optimism in the 1970s society, effectively impacting on the rest of the socio-cultural aspects of the society such as the lifestyles and the music development. This way, songs were written and sang about a variety of drugs, especially those drugs that provoked societal resist ance such as the hard drugs including cocaine, heroin and marijuana (). These drugs were being resisted by the society owing to their addictive and negative health implications on individuals’ mental and psychological health, yet they were perceived to offer the rest of the drug benefits such as keeping people alert making them feel high and good about themselves, as well as reducing sensitivity and increasing creativity. The influence of such drugs made artists feel inspired, while also removing the inhibitions that would disrupt performance such as tiredness, thus helping to keep the party moving (). Therefore, the influence of the drug culture was the formation of the creation of soundtracks of roll and roll to promote a revolution of celebrating drugs, and the consequent stability, peace and the joy of love and sex that came with the drug culture, in a society that was defined by obsession with wars (). In this respect therefore, the drug culture helped o promote the rock and roll

Total Monetary Sales Essay Example | Topics and Well Written Essays - 250 words

Total Monetary Sales - Essay Example However, the higher prices have resulted in sales decline in terms of volume; therefore, the real sales have decreased as an outcome. In other words, the company is losing its market share. Using given information, it should be highlighted that the product line has relatively inelastic demand; therefore, the increase in prices leads to less than proportional decrease in demand. Also, it should be argued that the net marketing contribution is stable because price hikes also raise company’s profit margin, which then enable the firm to assimilate losses from decrease in sales volume. Nevertheless, the firm has increased product’s market price due to surge in costs of doing business and subsequently the inflation. However, the cost structure and pricing strategy should be brought in-line because there is reasonable room to reduce market prices. For instance, it would be better to use competitive pricing strategy, after analyzing prices of substitute products, to tempt maxim um customers towards company’s market offerings. In this way, the rationalization of market prices will help enhancing sales volume and consequently the market share. This may probably lead to increase in marketing contribution if demand increases by more than proportional decrease in prices.

Ethical Arguments Essay Example | Topics and Well Written Essays - 1250 words

Ethical Arguments - Essay Example Organ trade basically involves the sale of the human inner organs like the heart, liver the kidneys and other vital organs for transplant. As of now, there is a worldwide shortage of organs that are available for transplant. Essentially, a lot of wealthy people who unfortunately require organ transplant are capable of paying any amount of money to have the treatments as long as they do not have to wait in line for donated organs. Conversely, a lot of poor people will gladly sell their organs to make a living. However, a large percentage belongs to those who die will waiting for organs due to shortage (Chia, 2009). The sale of these organs has three major implications: ethical, legal and financial implications. Although the sale has had loopholes in a number of issues, there is a need to look at some of the implications since they affect the international market in which we are a part of. ... This is because, thousands of patients die yearly due to shortage in supply of organs, while others undergo painful and pricey dialysis treatments. Consequently, consenting to a commercial market in organs is highly likely to reduce the needless deaths and sufferings that are present as it increases the supply of organs. Moreover, the cash payments will increase people’s enthusiasm to donate their body parts, as well as, contributing to the fall of the same prices and making them affordable to more patients. On the contrary, the opponents for the sale of human organs argue that, although the society may claim to have the obligation of preserving life and easing human suffering, this may not be fully applicable. In particular, they argue that the society in not in a position to assume any practices that would violate the rights of its members or cause injustices. Additionally, the society has the obligation to ensure that each of its members whether rich or poor has an equal ri ght to accessing medical benefits. The issues of having the rich buying organs from the poor appear to benefit the former as compared to the latter, hence inception of unequal allotment of health becomes unjust (Wilkinson, 2011). Needless to mention, individuals have the right to live their lives with much freedom and dignity. Wilkinson, 2011 argues that, the organ market would undoubtedly lead to abuse that entails the violation of freedom and dignity of persons. In essence, they say that such a scheme will give confidence to the most defenseless, who in this case happens to be the poor through treating hemselves and be treated as commodities, as well as, giving others the opportunity to violate their rights in

Analysis of databases and IT Resources Essay Example | Topics and Well Written Essays - 1750 words

Analysis of databases and IT Resources - Essay Example The organizations use the databases to decide the way forward of the organization. The decision making in the organizations should be derived from the analysis of trends in the database – the Big Data. The databases are reliable if they have been designed properly and the captured and stored information contained in them is accurate without redundancy and anomalies. The databases facilitate the analyst to manage the data in whatever the way the analyst wants but keeping in view the constraints of the design of the database. The document presents the details of the above mentioned my viewpoints on why and how much the decision making of the organizations should be dependent on the results obtained from the databases – the Big Data. Every organization deals with information regarding products, people including employees, customers, prospective benefactor(s), who (might) protract organization’s functions and services. Moreover, each and every decision from solving a particular problem for deciding the future of an organization is based on availability, accuracy and quality of information. â€Å"Information is an organizational asset, and, according to its value and scope, must be organized, inventoried, secured, and made readily available in a usable format for daily operations and analysis by individuals, groups, and processes, both today and in the future† (Neilson, 2007). In computing, the organizational information is neither just bits, bytes saved in a server nor limited to client data, the hardware and the software that store it. A data or information to which an (large) organization deals is too huge to control it manually and a process of gathering, normalizing and sharing that information to all its stakeholders. It might be difficult to manage this imperative huge information manually; moreover, the manual maintenance of information might not be reliable and accurate. Therefore, I believe that the organizations should use data bases for decision making be driven by ‘evidence’ derived from analysis of trends in the huge database. This is the reason that databases are formulated and high in demand. A database facilitates to store, handle and utilize implausible diverse organization’s information easily. A database can be defined as â€Å"collection of information that is organized so that it can easily be accessed, managed, and updated† (Rouse, 2006). Keeping in view the above facts, it can be stated that the crucial information needs to be accurate and stored correctly in reliable storages for its enduring usage. The database is one of the best storage mechanisms that are reliable as compared to the manual management of data. But, the quality and accuracy of data are too critical and fundamental for a database developed/maintained by any organization; either the database is developed for achieving a small goal with limited scope or it is a multi-billion dollar information system. It can be said that the value of data is directly proportional to the quality of data. It is one of many reasons that an inadequately designed database may present incorrect information that may be complicated to utilize, or may even stop working accurately. Therefore, the

Short reflection Essay Example | Topics and Well Written Essays - 250 words - 2

Short reflection - Essay Example Immediately after the function we students of the senior classes divided into groups of 5 each and visited the communities nearby for direct interaction with the members of the community. The security guard at the entrance gate of the community was very cooperative and he took permission from the Community management for our house to house contacts. We were received warmly by most of the residents and they liked our presence for the great cause. We had a printed handout for distribution and the main points covered in it were: 1. Plant a sapling on your wedding anniversary and birthday celebrations of your children. Keep a small identification tag near the sapling and the child should be encouraged to water the plant daily. This is the sure step to make the children love greenery. 2. A sticker with the following message printed in bold letters was given at each house with a request to fix it at a conspicuous place. The messages were (a) Save water and energy (b) Donate school books for the needy. We toured the community for about four hours and covered most of the houses. The underlying principle behind our efforts was to generate awareness amongst people to live in harmony and develop love for

Analysis of databases and IT Resources Essay Example | Topics and Well Written Essays - 1750 words

Analysis of databases and IT Resources - Essay Example The organizations use the databases to decide the way forward of the organization. The decision making in the organizations should be derived from the analysis of trends in the database – the Big Data. The databases are reliable if they have been designed properly and the captured and stored information contained in them is accurate without redundancy and anomalies. The databases facilitate the analyst to manage the data in whatever the way the analyst wants but keeping in view the constraints of the design of the database. The document presents the details of the above mentioned my viewpoints on why and how much the decision making of the organizations should be dependent on the results obtained from the databases – the Big Data. Every organization deals with information regarding products, people including employees, customers, prospective benefactor(s), who (might) protract organization’s functions and services. Moreover, each and every decision from solving a particular problem for deciding the future of an organization is based on availability, accuracy and quality of information. â€Å"Information is an organizational asset, and, according to its value and scope, must be organized, inventoried, secured, and made readily available in a usable format for daily operations and analysis by individuals, groups, and processes, both today and in the future† (Neilson, 2007). In computing, the organizational information is neither just bits, bytes saved in a server nor limited to client data, the hardware and the software that store it. A data or information to which an (large) organization deals is too huge to control it manually and a process of gathering, normalizing and sharing that information to all its stakeholders. It might be difficult to manage this imperative huge information manually; moreover, the manual maintenance of information might not be reliable and accurate. Therefore, I believe that the organizations should use data bases for decision making be driven by ‘evidence’ derived from analysis of trends in the huge database. This is the reason that databases are formulated and high in demand. A database facilitates to store, handle and utilize implausible diverse organization’s information easily. A database can be defined as â€Å"collection of information that is organized so that it can easily be accessed, managed, and updated† (Rouse, 2006). Keeping in view the above facts, it can be stated that the crucial information needs to be accurate and stored correctly in reliable storages for its enduring usage. The database is one of the best storage mechanisms that are reliable as compared to the manual management of data. But, the quality and accuracy of data are too critical and fundamental for a database developed/maintained by any organization; either the database is developed for achieving a small goal with limited scope or it is a multi-billion dollar information system. It can be said that the value of data is directly proportional to the quality of data. It is one of many reasons that an inadequately designed database may present incorrect information that may be complicated to utilize, or may even stop working accurately. Therefore, the

Pitfalls Essay Example | Topics and Well Written Essays - 250 words

Pitfalls - Essay Example This primarily happens due to the selection of wrong statistical methods or wrong size of survey population or both. It is highly expensive to select a large survey population and conduct interviews/form fill-ups extensively. So samples are smaller than the target population. However, sophisticated methods like purposive sampling may help, but still it is important to accommodate as many respondents as possible in a given survey population. 2. Making conclusions from non random samples too can prove to be a dangerous tendency. Samples must me random. Suppose, a woolen garment manufacturer conducts a survey only in the colder countries of northern Europe. In this way, they will calculate high demands existing in the global market, if they don’t randomize. In order to randomize, they will have to interview customers in temperate regions (e.g. southern Europe) and arid regions (e.g. Sub Saharan Africa). Then only a realistic view of market demand for woolen garments can be obtained. Hence, randomization is necessary to prevent biasing, especially in the case we need globally applicable inferences. 3. Attaching importance to rare observations is a clever strategy but risky practice. If rare observations are given as much importance as random observations, general behavior of the majority of the target population may be interpreted wrongly. It is a far better idea to mark rare observations as exceptions so that they can be studied separately by the means of statistical segregation in a more controlled business environment. 4. Using poor survey methods is the worse mistake. Survey methods are crucial. For example, when research involves exploration of natural resources, data has to be collected with the help of researchers who have trekking/exploration/fieldwork expertise. In the case of intellectual property research, we would need researchers who can research on databases and patent archives. That will involve extensive Internet/library research expertise. In

Marijuanas Pros and Cons Essay Example for Free

Marijuanas Pros and Cons Essay Have you ever wondered what marijuana can do to your body? Many people say marijuana is bad for the health. That it can cause long term effects. Some actually believe that marijuana can have positive effects, such those for medical use. After a long research this paper will talk about the positive and the negative results of marijuana. One argument for the legalization of marijuana is that itsn’t more harmful than alcohol or tobacco if it is used in moderation (Messari). There has been many much researches done showing that if the use the drug in moderation its not harmful at all. One of the researchers called CARDIA, proved that smoking one joint per day in an overall of 20 years can actually help lung function. The researchers dont know why light-to-moderate pot use might subtly improve lung function. It could be that marijuana users inadvertently train themselves to be good at the inhalation and exhalation test because they practice deep breathing when they smoke pot, Kertesz told LiveScience. The airflow increase, then, is not necessarily an indicator of healthier lungs (Wanjek). An argument for the legalization of marijuana is that according to many doctors marijuana has medical benefits, especially for cancer patients. Marijuana has been used for medical reasons since ancient times (edicine). Medical marijuana also offers relief to patients suffering from multiple Sclerosis, Glaucoma, Alzheimer’s, and breast Cancer (White). Marijuana is promoted to relieve pain, control nausea and vomiting, and stimulate appetite in people with cancer and AIDS. Researchers also report that Cannabis used in medical purpose decreases pressure within the eyes, therefore reducing the severity of glaucoma. Some supporters claim that marijuana has antibacterial properties, inhibits tumor growth, and enlarges the airways, which they believe can ease the severity of asthma attacks. Others claim that marijuana can be used to control seizures and muscle spasms in people who have epilepsy and spinal cord injuries (Zuardi). One argument against the legalization of marijuana is that according to many researchers and medical studies marijuana is often used as a stepping-stone drug. Many doctors say Children who have used marijuana are 85 times likelier to use cocaine than children who have not used marijuana (Glitter). According to Dr. Eric Voth Chairman, marijuana is a stepping-stone drug. Dr. Chairman points out in one of his interviews Yes it is, the medical literature documents this and IOM understates it. Alcohol, tobacco and marijuana all have serious primary effects but all serve as gateway drugs. (Wanjek) An argument against marijuana is, that there are lots of long term effects caused by the drug. Many studies have investigated whether long-term use of cannabis can cause or contribute to the development of illnesses, such as heart disease, bipolar disorder, depression, mood swings or schizophrenia (Ramstrom). A group of scientists in California examined the health status of 450 daily smokers of marijuana but not tobacco. They found that the marijuana smokers had more sick days and more doctor visits for respiratory problems and other types of illness than did a similar group who did not smoke either substance (Buddy). There are lots of adults who started in their teenage years, to smoke â€Å"weed†. Most of them by the age of 18 were already adicts. â€Å"I started using on a lark, a dare from a best friend who said that I was too chicken to smoke a joint and drink a quart of beer. I was fourteen at that time. After seven years of using and drinking I found myself at the end of the road with addiction. I was no longer using to feel euphoria, I was just using to feel some semblance of normality. â€Å"Then I started having negative feelings about myself and my own abilities. I hated the paranoia. 1 I hated looking over my shoulder all the time. I really hated not trusting my friends. I became so paranoid that I successfully drove everyone away and found myself in the terrible place no one wants to be in—I was alone. I’d wake up in the morning and start using and keep using throughout the day. † —Paul (Marijuana Facts) There is also long term effects for men such as fertility. Reproductive hormones are decreased. In men, there is less testosterone, causing decreased sperm counts and possible erectile dysfunction by use of the drug. In women, there may be irregular periods. Both problems would result in a decreased ability to conceive but not lead to complete infertility under the consume of marijuana(Short). There are many other effects of smoking marijuana, that this paper didn’t even talk about. Like the different ways marijuana can be used, to make fuel and paper. Or how it can make your no you brain slower, and kill many cell membranes. Its up to the people to decide what they choose to believe. For me, marijuana should be legalized. After all it has more benefits than negatives if its used correctly.

The Marketing Mix And The Success Of Innocent Marketing Essay

The Marketing Mix And The Success Of Innocent Marketing Essay The marketing mix has been the core of marketing theory and practice since the 1960s (Lehtinen, 2011). The marketing mix represents the controllable elements of marketing which collectively form the ground of an organization in the perception of customers(Judd, 2003). In the 1960s, McCarthy diminished Bordens twelve controllable marketing elements to a four-element framework: product, price, place and promotion(Constantnides, 2006). Since the marketing mix and 4Ps entered the marketing textbooks, they have been treated as the unchallenged basic model of marketing and been universally accepted(Lehtinen, 2011). With the development of marketing management and the business environment, great changes have taken place in mainstream marketing(Grà ¶nroos, 1994). Are the marketing mix and its 4Ps still in power? Does the marketing mix contribute to the success of an organization and how does it perform in the long-term development of the organization? The purpose of this essay is to analyze how the marketing mix contributes to the organization by taking innocent as an example, and to identify the limitations of the marketing mix as a marketing management tool in the long-term development of a company. The debate over the marketing mix as a marketing management tool has been primarily argued theoretically rather than on an empirical level (Constantnides, 2006). While the marketing mix still has its stage, for long-term success, relationship management is the key to stable development in the dynamic business environment(Wahab and Ali, 2010). When involved with modern business trends, customer-oriented economics needs a relationship-oriented approach to marketing(Grà ¶nroos, 1994). The marketing mix and the success of innocent Innocent was set up by three young Cambridge students in 1998 as the UKs only range of natural smoothies(Brown and Grayson, 2008, p.3). In just four years, the turnover rose from  £0 to  £10.6 million(Anonymous, 2004, p.6). Sales boosted to  £80 million in 2006 and roared over  £100 million in 2007(Brown and Grayson, 2008, p.3). The rapid increase in profit made innocent a huge success within the first five years (1999-2003). In the next five years (2004-2008), the expansion was a huge success in the middle of Europe(Innocentdrinks, 2012). How does the marketing mix contribute to the development of the organization in the following four aspects: product, price, place and promotion? Products Keeping introducing new products successfully or services into the market is important to the long-term growth of a company (Tzokas et al., 2004). The first pallet of smoothies (250ml), labeled innocent, was introduced to the public in 1999, when the market for pre-packaged smoothies was still new(Brown and Grayson, 2008, p.5). In the first stage, little effort was made in introducing new products, but the company has constantly launched new flavors and formats to enhance brand awareness(Anonymous, 2004). In the year 2003, the company launched four new recipes for the existing ranges, a range of two super smoothies and three more flavors of a brand new range called Juicy Waters(Anonymous, 2004, p.7). New categories of products were introduced to the market in the second stage, especially the veg pots in 2008 and fruit tubs in 2009(Innocentdrinks, 2012). From 1999 to 2003, innocent focused on extending its existing smoothie product range rather than develop completely new categories s uch as cream or yogurt. Innocents sales benefited from new product development(Baxter, 2010). To some extent, profits can be increased by filling the existed product line(Kotler et al., 2005). Price The 250ml bottle of smoothies was priced  £1.89 when first introduced to the market(Brown and Grayson, 2008, p.4). Their main competitor PJs, UKs biggest smoothies company then, was doing well in the high priced product section and growing very rapidly (Brown and Grayson, 2008). Innocent focusd on being an ethical company, producing green products(Salisbury, 2011), which contributes to its financial performance because potential consumers are willing to pay more for an ethical product, especially manufactured by a company with strong sense of sustainability and social conscience(Anonymous, 2004). On one hand, a company can charge its customers for the value-added factor in the prices (Lancioni, 2005). On the other hand, consumers may consider high price as a guarantee of quality (Huang and Sarigà ¶llà ¼, 2012). Sharma and Lyer(2012) demonstrated that there exists of a segment of consumers who would pay a premium for an ethical product. Place Distribution network plays an important role between the marketing and supply chain interface(Chan et al., 2012). The industry pays more attention to coordination between retailers and suppliers, and a demand chain is preferred to a supply chain(Burt and Sparks, 2003). Research into distribution costs led to the decision that the sales effort should focus on London-based independents channels for the introduction stage, with a movement to multiples later(Brown and Grayson, 2008, p.4). The comparatively higher price of innocent tallied with the high living expense in London, and the place in marketing interacted with the brand image(Dhamija et al., 2011). The distribution infrustration, including the selling network and transportation system, has a close connection with the economic performance(Wilkie and Moore, 1999). Innocents London center set a good starting point for further economic development, as well as for its global expansion. Besides, due to the short shelf life feature, i nnocent innovated new ways of distribution to overcome this challenge: let the retailers dominant the order amount(Anonymous, 2004). Changing power relationships in the channels, from the organizations to the retailers, is a growing trend in the distribution perspective(Burt and Davies, 2010). By transferring the power to retailers, innocent reduced the wastage of products, which solved the thorny problem in fruit drinks and smoothies. Promotion Promotional activity is an essential tool for tempting British consumers to purchase fruit juice, juice drinks and smoothies(Price, 2012). Like many small businesses in their early stage, many of Innocents most successful promotional activities started as one-off, opportunistic events (Brown and Grayson, 2008). These included putting woolen hats on the bottle in winter, the famous campaign called The Big Knit. 2012 takes the tenth year turn for Innocent to run this promotion(Innocentdrinks, 2012). Unlike many brands, relying on traditional advertisements, such as TV commercials, posters, POP, innocent mainly focused on low-cost activities and event promotion to increase the brand awareness, the Fruitstock, its famous annual summer jazz festival held in London, replaced in 2007 with the Innocent Village Fete, is an example(Brown and Grayson, 2008, p.7). These promotion activities link to innocents brand equity: sustainable. The brand equity helped to define the brand value in the beginning stage, and then shaped the sustainability strategy the company adopted (Brown and Grayson, 2008). Besides, the consistency and coherence in brand image, product descriptions and promotion availability played a vital role in the whole process(Edelman, 2010). The limitations of the marketing mix in the long-term development of an organization From a marketing management point of view, the 4Ps may have been helpful at one time, at least for the packaged goods(Grà ¶nroos, 1994). However, the marketing mix and its 4Ps cannot satisfy a market-oriented or customer-oriented definition of marketing(Grà ¶nroos, 1989). Kotler (1992, cited in Lehtinen, 2011) stated that companies must move from a short-term transaction-oriented goal to a long-term relationship-building goal. For innocent, the marketing mix did have its advantage in the introductory marketing, but people-power and the relationship marketing approach also play an active role in its marketing strategy, especially for the development in the secondary stage and long-term success.(Gordon, 2012). People-power It is widely accepted that people is an essential element of the mix ingredients(Baker, 2008). People as the fifth p formalizes the idea that the power of customer-oriented employees does make a difference in the market (Judd, 1987). Staff can help the organization differentiate itself in significant ways in order to gain a competitive advantage and deliver value to customers(Judd, 2003). Innocent created the innocent view of marketing along with the learning and personal development for its employees, compensation packages and incentives were set up to encourage employees to become personally involved in sustainability(Brown and Grayson, 2008). The reflection of these behaviors became a way of advertisement and promotion, and the influence was closely linked to its brand equity. As Judd(2003, pp.8-9) stated, the ability of an organization to meet its external customers needs is a function of how clearly all the people are focused as they perform their respective jobs. Grà ¶nroos(1994) proposed that marketing is to establish, maintain, and enhance relationships with customers and other stakeholders at a profit, in order to achieve the common goal of the parties involved. Almost all the stakeholders are involved in people-power. Apart from the internal staff, media, retailers and distributors are all external people-power. Innocent was once ranked as the UKs best smoothie by BBC(Brown and Grayson, 2008, p.7). The companys blog and the monthly column in the Guardian served as advertisements. Innocents high rate of sale with a premium price also reflected its strong relationship with the distribution outlets. Since its creation, Innocent has invited its retailers to a birthday party every year to keep a close partnership(Anonymous, 2004). Such relationship building contributed to the boost in the quantity of distribution outlets by 265% in 2003, and secured major distribution partnerships with flagship retail brands such as Sainsburys, Starbucks and Boots(Anonymous, 2004, p.9). NGOs and charity organizations welcome the cooperation with Innocent; media advertise this brand even for free(Brown and Grayson, 2008, p.8). Cross-stakeholder integration incorporates the interests of all the stakeholders in the organizations way of communication(Mulhern, 2009). Good people-power management thus guarantees their success not only for the first two stages, but also for long-term operation due to the consistency. The integration of relationship marketing and the marketing mix While there are voices for a shift from the marketing mix to the relationship marketing(Gummesson,1995; Gronroos,1994), the co-exist of different marketing approaches are still acceptable(Lehtinen, 2011). The significance of the marketing mix would not fade out but might be reinforced through an interactive approach(Berry, 1983, cited in Lehtinen, 2011). Researchers have found that three basic types of relationship marketing (database, interaction and network) can co-exist with transaction marketing(Gould, 1998). For innocent, starting building relationship with customers and other stakeholders at beginning contributes to their continuous increase in sales and market expansion. Marketers pay heed to relationship marketing mainly because of customer retention, which values in the competitive environment(Doaei et al., 2011). For the long run, relationship marketing focuses on customer involvement and brand loyalty by setting up a long-lasting bond with the customers(Copulsky and Wolf, 1990). The combination of the marketing mix and relationship marketing should be efficient and effective in the current business environment (Lehtinen, 2011). According to Copulsky and Wolf(1990), relationship marketing integrates elements of advertising, sales promotion, public relationships, and direct marketing to create more effective and efficient ways of reaching consumers. The most basic definition for relationship marketing is to attract and keep customers in the long-term(Leahy, 2011). Organizations intended to encourage continuous repeat purchase through this long-term relationship(Fournier, 1998). Relationship marketing increases repeat purchase and enhance customer loyalty(Wahab and Ali, 2010). Innocent performs well in its corporate business achievement, which is the key benefit from the implementation of relationship marketing. Conclusion It is demonstrated in innocents case that the marketing mix still has its advantage in the early developing period of an organization. For a long-term sustainable success, the combination of the marketing mix and the relationship marketing result in better performance. Innocents consistence and persistence in maintaining relatively good relationship with customers and other stakeholders implies the shift from one-way delivery to interaction. The application of marketing strategies differs from one organization to another. Parallel combination of the best options or systematic utilization of these approaches according to the organizations developing stage, the characteristic of the products or service and the brand equity will make contribution to the long-term success of the organization. Further researches can be done in more specific areas. For example: how to choose the most suitable marketing approach for each company and discovery of new key elements in marketing activities and related measurement. Besides, innocent insists in ethical operation. With the increasing awareness of sustainability, more attention can be paid to the interplay of the ethical issues and the marketing strategies. Word Count: 1996

Foreign Borrowing in 16th Century Spain :: European History Essays

Foreign Borrowing in 16th Century Spain This paper examines the lending by Genoese-led cartel to Phillip II of Spain in the 16th century from the viewpoint of sovereign debt. The Genoese linked specie deliveries from Spain to the Low Countries to lending in order to cartel created a penalty to enforce their loans. If the king tried to renege, the Genoese applied the penalty and the king eventually repaid. I. Introduction Sovereign lending, throughout history, has been marked by occurrences of partial default and repudiation by governments of all kind; from medieval princes to dictators to democratic regimes. In the 1970s lending to lesser-developed countries led to the rescheduling and partial defaults in the 1980s. Even the sustainability of the debt of nations such as Belgium, Canada, Italy and even the United States is not free from suspect. The reign of Philip II of Spain provides a good example to extend our knowledge of sovereign lending. Philip II fought wars through out his reign. To finance fluctuations in military expenditures, he had to borrow extensively. Repeatedly, Philip II’s Genoese lenders had imposed debt ceilings on the Crown. Once after reaching the debt ceiling, the Genoese suspended lending. They further punished Spain by executing a penalty in order to force payment of loans; an embargo on specie delivered to Spain’s armies. The military consequence of the embargo was severe. â€Å"Spain was the predominant military power of the age, and Philip II was the last sovereign to credibly threaten to dominate Europe until Napoleon.(Kennedy p30)†. This played a significant role in testing Philip II’s aspirations in Europe and eventually caused Philip II to cede to the lenders. Sovereign debt theories first must assume the premise that there is no third party enforcers and that lenders must be able to enforce claims on their own. In addition these theories use reputation arising through repeated interaction to generate equilibria. It is only then that lending agreements are made and self-enforcing. Bulow and Rogoff (1989b) show that no lending will occur if the only threat is to cut off future lending. This is because merely the threat to withdraw credit is not a severe enough penalty to prevent the Crown from repudiating his debt. Lenders would then anticipate this, and consequently, they do not lend. There are two classes of models that elaborate on Bulow and Rogoff’s result and provide environments where repudiation does sustain positive debt.

Implications of a performance pay system

IntroductionHuman resource and industrial relations is viewed by many scholars as themes that see the sights of thoughts that relates to employment relationships in many organizations including teaching institutions in Australia. The issue of performance in these institutions is of interest to nearly every one in the country and much has been centred on improving the results of the students that are in these institutions. Over the past few years, teachers have been under pressure to produce best results in Australia and this development has led to introducing performance/merit pay system. (Williams and Adam, 2006)There is an argument that some or all a worker’s pay is ‘contingent’ that is it only gets paid if the worker meets certain benchmarks. This means that teachers in learning institutions are required to beat specific targets in order to be compensated. The teachers will be compensated for the extra work that they have done and more specifically if their stu dents have performed best in their studies. Research indicates that the Australian teachers with superior degrees and additional years of experience are remunerated extra than those employed recently or those with low educational levels and terms of service are just a manifestation of age and persistence. This system is founded on the supposition that compensating teachers for outstanding performance would offer encouragements for enhanced student accomplishment gains in their studies. (Williams and Adam, 2006)These performance pay strategies are founded on individual instructor performance which may result to rivalry in the middle of the teachers in the learning institutions. This practice has led to every teacher the bright students when they are teaching them in order to achieve the best results and hence get bonuses associated with such outstanding performance. This means that the teacher’s cooperation which is essential in each and ever institution is threatened and actu ally in some cases shattered.This practice of performance pay in Australia has led to unions of teachers being argumentative that the assessment is prejudiced and it is not based on intended statistics. These performance pay systems often provides for additional payments to that of the teachers salaries and has led to economic complexities because more funds are required to be used for the payments.   This system of merit/performance pay has another bad implication to the teachers in that there are under enhanced strain and force to produce good results from their students in the learning institutions within Australia. This pressure in turn leads to low motivation of teachers which may affect the student’s performance in long-term when the teachers involved will feel that they have achieved enough in terms of gaining financial resources associated with student’s performance. (Hagglund and Provis 1996)The Industrial Relation perspectiveThe performance/merit pay system s in Australia has led to teachers expressing their dissatisfaction brought about by the increased pressure of trying to meet the set targets of students performance in order to be compensated. The teachers unions have had the responsibility to champion the rights of the teachers who are the members. (Blyton and Turnbull, 2004)Unitarism/pluralismFor effective collective bargaining teachers through their trade unions are expected to be united and speak in one voice. This implies that with such practice they will have a bigger advantage because their grievances can be solved with ease and with fewer complications. Channelling grievances through trade unions will give them an added advantage and they may be rewarded with payments that they will be comfortable with unlike when they just express their individual opinions to the relevant paying systems.Collectivism v individualismIndividualism is all about achieving individual goals while Collectivism can be defined as a system that asser ts the primacy of collective goals rather than individual goals. Through collectivism individuals’ requirements are viewed to be of less significance than that of the entire society. Individual privileges may be constrained if they are seen to go up against the objectives of the society. Today collectivism is practiced in Australia as socialism whereby socialism can be traced back to scholar known as Karl Marx (1818-1883).In his argument, Marx takes the view that the government or the state ought to own the way of production to guarantee a just reimbursement of workforce and to steer clear of mistreatment of the masses by a few individuals who take advantage of others for their own benefits. Socialism are of two forms; the first one being that of communism whereby its supporters supposes that socialism can only be attained through cruel revolutions and dictatorship. The second form is that of social democrats whereby its supporters seek to achieve socialism or collectivism th rough democratic means. (Hyman, 1975)Merit/performance pay system in Australia have been viewed by the teachers unions to be individual means of compensating performance and thus these unions have been seeking collectivism where all teachers are remunerated equally and depending on there competences. Collectivism in teachers performance may be achieved through the concept of collective bargaining by both the teachers unions and the employer in this case the Australian government. (Hunt and Provis, 1995)Fairness v competitivenessIn order to achieve goals in any learning institutions fairness should be practiced and unfair competition should be avoided because it may results to conflicts between the teachers in teaching fraternities in Australia. If merit pay system is encouraged in the teaching profession teachers will compete for brighter students. This implies that teachers will feel secure and be sure of more bonuses if their students are bright and can perform well in their studi es. With such system also teachers in Australia may result in competition whereby they try to outdo each other in terms of their remuneration that they get from there bonuses. This means that teachers can manipulate the results of their students in order to receive high bonuses than that of their fellow teachers.The HRM perspectiveHuman Resource Management strategy may be defined as a calculated means by which the enterprise deploy its human resources to accomplish its purpose and basic objectives under the most advantageous circumstances. This implies that the HRM strategy defines the direction in which the learning institutions in Australia intends to move and establish the framework of action through which it intends to get there due to the efficiency of the teachers. This is because the institution management and especially the Human Resource Departments believe that people are the most important assets in the institution as compared to other assets that aid in running learning institutions. (Maund, 2001)How can performance be assessed?The human resource perspectives take the view that performance can be assessed through the overall performance of the human resource and in this case the teachers in the various learning institutions. Performance can only be assessed through organizational effectiveness in learning institutions in Australia. Organization effectiveness can defined as achieving results in an organization through a well organized and coordinated series of managerial activities that comprises of planning, leading, organizing, directing, and controlling of all the resources in the organization including teachers in order to achieve desirable results.Organizational effectiveness involves number of activities including; recruiting competent, motivated and qualified teachers in order to achieve good results, good communication system in the learning institutions, unambiguous policies, decisions and regulations, a conducive environment for teaching, good management, ability to adapt to   any changes, and building a viable and strong culture and mission among others. (Sparrow and Hilltop, 1994)Therefore organization effectiveness can only be achieved through management functions; planning, which encompasses defining learning institution’s goals establishing an overall strategy for achieving those goals and developing a comprehensive hierarchy of plans to integrate and coordinate activities, organizing, which is the determination of what tasks have to be done, who does them how the tasks are to be grouped? Who reports to whom and where decisions are to be made.Controlling, this involves monitoring the teacher’s performance, leading, which involves head teachers motivating teachers, directing the activities to be done, selecting the most appropriate channels of communication and resolving any conflicts among the teachers. There are numerous ways in measuring the effectiveness of learning institutions and include; p roductivity, profits, stability, turnover, growth among others.How can differences in performance be rewarded?Rewarding differences in performance is a difficult task in learning institutions and especially in regards to teachers in Australia. It will be wise if the employees in this case the teachers are paid according to the work that they are doing. A good remuneration system that will involve paying better wages to these teachers as required in their profession plus other benefits when they have achieved the set goals. It is prudent for job evaluation to be carried out in order to reward performance.Job evaluation is all about the relative ranking of an individual job in relation to other jobs that exist within the group. This also refers to technique used in ranking of jobs in an organization. This is normally carried out on the basis of various responsibilities and duties that are assigned to the specific job or task. (Sheridan and Provis, 1998)The results of the job evaluatio n process include the job being assigned a specific range of payment.   The range normally includes a maximum pay rate that the specific job can attract and also the minimum rate of payment that can be given to a person holding such a position. Job evaluation as a management tool has been used by employers and managers for approximately more than seventy five years.This management tool has been used both in the private and in the public sector including in learning institutions. Basing on some generic factors, the value of each teaching job is well defined in the job evaluation process. When the teachers responsibilities are evaluated in terms of their results achieved then they can be rewarded with exactness and without prejudice. (Turner, 1962):Will it actually improve performance?Rewarding difference in performance through job evaluation is very important to employers and managers especially in learning institutions in Australia and actually may improve performance. The reason as to why rewarding difference in performance as a management tool never goes out of fashion is because it plays a big role in reducing teacher’s turnover rate.One of the steps involved in job evaluation is bench marking the jobs. This is done in relation to the jobs that have been evaluated before.   In this case the bench mark jobs are those that are commonly included in salary surveys found in most learning institutions. In this process the bench mark jobs of internal pay structures are related to the external structure’s existing in the labour market that is in other institutions.This greatly helps in reducing employee turnover in the various learning institutions because teachers will be satisfied with their pay. This is because job evaluation carried out will enable the learning institution’s pay grades to be at per with competitor institutions. In this case teachers will not see the need of looking for greener pastures since their pay grades will be sim ilar to what their colleagues in the same positions are paid in other learning institutions. This is really important to employers and managers because they will not be worried about losing teachers to better paying learning institutions and will also motivate the teachers to produce results. This generally plays a big role to stability in the organization. (Anderson, Provis, and Chappel, 2002)Possible disadvantages of actuality performance?There are some disadvantages associated with actuality performance and one can be that of teachers being under pressure to produce the best results in their teaching practice. Because of such pressure sometimes they feel over strained and hence they are low motivated at some level. It may also result to unfair competition between the teachers and this may lead to producing bad performance through sub standard teaching practices thus students may not gain the required knowledge and may be termed as half-baked in the job markets. (Provis, 2004)Conc lusionPerformance/merit pay can be both effective and ineffective in learning institutions in Australia. For example with such system teachers can produce the best results because they will be motivated to get bonuses from their work. On the other hand if not utilized well teachers may create an environment full of unfair competition in an effort to produce good results from their students and they may engage themselves in bad activities like leaking exams to students before the exam dates so that they can perform better. This implies that students will not have an opportunity to gain a wider knowledge but instead they will be narrowed to subjects and topics that will be included in their exams. (Provis, 1986)References:Anderson, B. Provis, C. and Chappel, S. (2002): The Recognition and Management of Emotional Labour in the Tourism Industry. Report to CRC on Sustainable Tourism, Pp 124-134Blyton, P. and Turnbull, P. (2004): The Dynamics of Employee Relations, 3rd Edition Macmillan, London Pp 32-56Hagglund, G. and C. Provis (1996): Enterprise Bargaining and Productivity Issues in South Australia, Contemporary Issues in Business and Government 2 (4), Pp 49-54Harris, R.., Provis, C., Park, R., Mason, D., Delbridge, R. and Gough, R. (2002): High Performance Manufacturing and the Learning Factory, Report to Industry Pp 78-89Hunt, I, and Provis, C (1995): The New Industrial Relations in Australia. Federation Press, Sydney Pp 67-78Hyman, R. (1975): Industrial Relations- A Marxist Introduction, Macmillan, London. Pp 67-89Maund, L. (2001): An Introduction to Human Resource Management: Theory and Practice: Palgrave, Macmillan. Pp 67-79Provis, C. (2004): Ethics and Organisational Politics, Edward Elgar Publishing, Cheltenham and Northampton. Pp 100-123Provis, C. (1997): Mediation and Conciliation in Industrial Relations- Reflections from Australia,' Labour Studies Journal 21 (4), Pp 83-99Provis, C. (1986): Comparative Wage Justice.   Journal of Industrial Relations 28 (1) Pp 26-34Salamon, M. (2000): Industrial Relations. Theory and Practice, 4th Edition, Prentice Hall, London. Pp 45-67Sheridan, K. and C. Provis (1998): Enterprise Agreements in South Australia. Progress or pretence?   International Journal of Employment Studies 6 (1), Pp 129-1140.Sparrow, P. and Hilltop, J. (1994): European Human Resource Management in Transition: New York Prentice Hall, Pp 43-78Turner, H. (1962): Trade Union Democracy in Trade Union growth, structure and policy. Allen and Unwin, London. Pp 292-294Williams, S. and Adam S (2006): Contemporary Employment Relations- A Critical Introduction, Oxford Pp 54-67